Reputation, Advocacy & Issues

Normative, collective, emotive. Corporate communications are more than PR; more than brand. They are increasingly reputational.

What you're seen to be prioritising, how and with whom, can be as important as gaining marketshare or leading innovation.

At Toneboard we also bucket these matters with issues and crisis management because, increasingly we would argue, they develop from this very universe of perception and behaviours.

Here, as in our classic strategic communications practice, we believe in a proactive and authentic approach.

The tentpoles of our practice; the capabilities you need.

Reputation Components.

Delineating and stewarding your reputation is a (very) different exercise than traditional PR or mindshare campaigns – one that draws upon a separate set of capabilities which, for many corporates, are either fragmented, lack consistency across teams and geographies, or don't exist at all.

Advocacy

In new and emerging markets, successful entry and growth directly rely upon successful engagement with political entities, regulators, and infrastructure as well as specialised knowledge - of individuals, legislation, consumers and media landscapes - with strategy to match. We organise collective and enterprise advocacy initiatives designed to engage and persuade these various, often fast-evolving, audiences.

Change, Issues & Crisis Mitigation.

Toneboard helps identify, anticipate, and ultimately mitigate a wide range of dynamic situations for clients, understanding different stakeholders' key priorities both internal and external to the organisation, and advising strategy to match with narrative clarity and minimal adverse impact. From reductions in force and corporate actions to cyber breaches, enforcement and litigation, new political exposure, and even rebranding missteps, we've worked on the full spectrum.

Product Foresight.

We've introduced a new practice component specifically for technology impacts, led by artificial intelligence and discourse surrounding it, upon client leadership, products, and their buyers. Where once disruption and innovation were straightforward communications assets, today's environment is far more nuanced with implications regarding privacy, sustainability, labor, and morality all at the fore.

Talent & Internal.

Reputation's biggest influence lies in its effect on your platform's ability to compete - across talent recruitment and retention, internal communications engagement, and employer brand.

Much Ado: Avoiding the Reputation Magic Muddle

Our Work

Toneboard has completed strategic and executive communications work on behalf of many the world's most influential financial institutions. At a programme level these include Societe Generale CIB, RBC Wealth Management, Manulife, Bain Capital, Generali, and Aberdeen. At an executive level these include Citadel, Blackstone, KKR, Goldman Sachs Asset Management, Allianz Global Investors.

We take particular enthusiasm in supporting specialist, middle-market, boutique, and spinoff funds and vehicles from around the world, too. These have included emerging markets relationships with Leste Group, Silk Development, and Global Evolution among others.

We likewise help diverse pre-IPO, technology and market microstructure platforms, too. A selection of these includes Databricks, MSCI, Liquid Stock and Rainmaker Securities, Nasdaq, CBOE, and a wide range of fintech, insurtech, and proptech platforms at various stages of funding. We have also led programmes on behalf of globally-distributed AmLaw firms, respected industry associations, and management consultancies.

Finally, we also occasionally engage brands in the hospitality and media industries.

Your Partner in Ascent

Toneboard is among the top three percent of startups globally, and among the top 50,ooo overall, according to Crunchbase data. We are not old and staid; likewise we are not newfangled and AI-dependent.

Instead, we bring experience and expertise combined with contemporary capabilities and intuition – as well as the leverage of the entire Toneboard Intelligence platform (and its reach) – to every engagement.

FAQ: More About Our Strategic Programmes